What Makes Motives Lustrafy Waterproof Mascara Unique? Intense lashes are a must with any look, day or night, in any weather. Maximize the length and curl of your lashes with our smudge-free, waterproof formula. The ""push-up bra"" for your lashes, Motives Waterproof Mascara lifts your lashes without the hassle of an eyelash curler. Keep your lashes intense, rain or shine.